Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
SERLET BERTRAND
  2. Issuer Name and Ticker or Trading Symbol
APPLE INC [AAPL]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Senior Vice President
(Last)
(First)
(Middle)
1 INFINITE LOOP MS 81-2CL
3. Date of Earliest Transaction (Month/Day/Year)
01/09/2007
(Street)

CUPERTINO, CA 95014
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock (1) 01/09/2007 01/09/2007 M(2)   20,000 A $ 11.8438 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   5,200 D $ 89.08 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   1,300 D $ 89.21 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   10,900 D $ 89.22 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   600 D $ 89.23 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   65 D $ 89.34 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   600 D $ 89.35 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   435 D $ 89.36 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   800 D $ 89.37 15,261 D  
Common Stock (1) 01/09/2007 01/09/2007 S(2)   100 D $ 89.38 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 M(2)   20,000 A $ 11.8438 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   2,175 D $ 94.67 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   3,200 D $ 94.77 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   3,400 D $ 94.79 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   2,800 D $ 94.83 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   3,800 D $ 94.84 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   500 D $ 94.85 15,261 D  
Common Stock (1) 01/10/2007 01/10/2007 S(2)   4,125 D $ 94.86 15,261 D  
Common Stock (3) 01/10/2007 01/10/2007 S(4)   25,000 D $ 95.12 15,261 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option $ 11.8438 01/09/2007 01/09/2007 M(2)     3,296 07/06/2002 07/06/2009 Common Stock 3,296 $ 11.8438 93,296 D  
Employee Stock Option $ 11.8438 01/09/2007 01/09/2007 M(2)     16,704 07/06/2003 07/06/2009 Common Stock 16,704 $ 11.8438 93,296 D  
Employee Stock Option $ 11.8438 01/10/2007 01/10/2007 M(2)     20,000 07/06/2003 07/06/2009 Common Stock 20,000 $ 11.8438 93,296 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
SERLET BERTRAND
1 INFINITE LOOP MS 81-2CL
CUPERTINO, CA 95014
      Senior Vice President  

Signatures

 /s/ Bertrand Serlet   01/11/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Shares underlying stock options granted under the 1997 Employee Stock Option Plan.
(2) This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2004.
(3) Shares acquired under Apple's 2003 Employee Stock Plan.
(4) This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2005.

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