The Filter Reboots As Recommendation Engine For Hire, Ex-Googler Doug Merrill Joins Board

Almost two years ago The Filter , a startup backed by Peter Gabriel, launched to bring better music and movie recommendations to consumers. The site got lost in the abundance of more popular music and movie sites out there, so about a year ago CEO David Maher Roberts decided to shift gears and start licensing his recommendation engine to other businesses. It was the right move. Today, the Filter powers recommendations for sites and devices with a combined reach of about 20 million people, with two more large media deals in the final stages of converting from a trail to a full license which will bring its total reach up to 85 million. The startup's revenues went from $150,000 in 2008 to about $1 million in 2009. "All that money came from licensing," says Roberts. "I think we git $2,000 from Google for advertising." Since November, the company has been "borderline breakeven." And it just added to its board of directors former Google engineering VP Doug Merrill, who <a href="http://techcrunch.com/2008/04/01/another-