Mad Handlz from DNA Pro Performance launching on Eastbay.com

News Source: WiredPRNews.com
Atlanta, GA - (WiredPRNews.com) – Eastbay, the leading world supplier of athletic footwear, apparel and sports equipment is set to launch Mad Handlz a revolutionary training aid that improves basketball dribbling and shooting proficiency on eastbay.com and in Eastbay retail catalog. DNA Pro Performance, the maker of sports training products that encode advanced fundamentals into your DNA, successfully released Mad Handlz in the fall of 2009 and its success among coaches and players was quickly noticed by Eastbay and a deal was done.

“To get worldwide distribution through Eastbay and Eastbay.com is great news for DNA Pro Performance and basketball players across the globe. Our goal is to bring products to the sports world that will encode advanced fundamentals required by your sport into your DNA and this deal is the launch pad to bring these products to every playing field, court, arena across the globe…”What’s in your basketball DNA”?” – Jay Strahorn, CEO DNA Pro Performance

DNA Pro Performance is set to release a basketball training DVD, apparel, and has completed on-field performance testing of its innovative football training aid, The PlayMaker, a receiver’s training glove designed to encode the fundamentals and technique required to catch a football with consistency and confidence.
Mad Handlz is now available online at eastbay.com for $29.99. For more information on MAD Handlz, visit: http://www.dnaproperformance.com
http://www.youtube.com/user/DNAPROPERFORMANCE

ABOUT COMPANY NAME - Design In Athletic Pro Performance (DNA) is a sports equipment design company based in Atlanta, GA, singularly focused on the development of sports related products that amplify and heighten an athlete’s natural ability and talent. For additional information please visit our website at:
http://www.dnaproperformance.com/company.html

Press Contact:
AJ Layfield
DNA Pro Performance
502.395.0938
alayfield@dnaproperformance.com News Source: http://www.WiredPRNews.com - Press Release Distribution