Visual Website Optimizer: Another Way To Run A/B Tests On Your Site

A/B testing, which entails running multiple versions of a site at once and tracking which one performs best with users, is a key part of launching a new version of any website. Visual Website Optimizer , which I'll just call VWO from here on out, helps users manage this often complex process. The service shares some similiarities with a Y Combinator-funded startup called Optimizely , which launched in July. Among some of VMO's features are multivariate testing (you can adjust more than one item on your site and VMO will run them in various combinations to determine which ones have a positive effect), heatmaps showing off where users are clicking (which are useful for visualizing where your visitors are clicking for different variations of a site), and split URL tests, which gives you the option to redirect traffic to two alternate versions of your website.