Social Networking: The Future

Editor's note : This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on "Social Networking: The Past, Present, And Future." Read Part I and Part II first. In my first post I talked about the history of social networking from 1985-2002 dominated by CompuServe, AOL & Yahoo! In the second post I explored the current era which covers Web 2.0 (blogs, YouTube, MySpace, Facebook), Realtime (Twitter), and mobile (FourSquare). Is the game over? Have Facebook & Twitter won or is their another act? No prizes for guessing ... there's always a second (and third, and fourth, and fifth) act in technology. So where is social networking headed next? I make eight predictions below. 1. The Social Graph Will Become Portable Right now our social graph (whom we are connected to and their key information like email addresses) is mostly held captive by Facebook. There is growing pressure on Facebook to make this portable and they have made some progress on this front. Ultimately I don't believe users or society as a whole will accept a single company "locking in" our vital information. Facebook will succumb to pressure and over time make this available to us to allow us more choice in being part of several social networks without having to spam all of our friends again. I know in 2010 this doesn't seem obvious to everybody but it's my judgment. Either they make our social graph portable or we'll find other networks to join. I predict this will come before the end of 2012.