Walter Rogers and Special Guests Broadcast Live from Dreamforce 2010

Executives from Salesforce.com, VMware and Dell to join Rogers in CBS Pressroom


Houston, TX) - Walter Roger’s popular weekly segment on CBS Radio’s The Price of Business, hosted by Kevin Price, will air live from the Dreamforce 2010 on December 8th following the success of Tuesday’s live broadcast. Dreamforce 2010, salesforce.com’s annual conference, is the industry’s leading global cloud computing event, bringing together partners, users, developers and the world’s leading innovators in the field of cloud computing for three days of inspiration, education and networking. This year more than 20,000 people are expected to attend the event, which runs December 6-9 at San Francisco’s famed Moscone Center.

Rogers’ and Price’s scheduled guests include Frank van Veenendaal, Chief Sales Officer and President, Worldwide Sales for salesforce.com; Suzanne DiBianca, Executive Director, salesforce.com Foundation; Mike Clayville, Vice President of North America Sales for VMware; James Decker, Director of SMB Solutions for Dell; and Rick Nucci, Chief Technology Officer for Dell | Boomi. Tuesday’s show featured interviews with Chris Norton, Director, Mentor Group; David Ciccarelli, CEO, Voices.com; Eric Edelson, Vice President, Fireclay; and Alex Shootman, Chief Revenue Officer, Eloqua.

In addition, Price will remain on hand at the Baker Communications booth 315, along with a CBS Radio production crew, to capture the excitement of the event, and record and file extra reports for CBS Radio listeners. Price and the crew will also provide coverage of the Baker breakout session, held at 1:45 on December 8th. Led by Rogers with special guest Mike Clayville, the session is called “Ignite a Prospecting Culture with Salesforce CRM,” and will feature a case study detailing VMware’s global sales transformation efforts, as well as strategies and tactics sales organizations can use to transform their sales culture and build a personal action plan.

To listen to Roger’s show live, go to www.CBS650.com and select “Click Here to Listen Live.” To listen to recordings, read articles that support each program, or to view the upcoming program schedule, click here.

About Baker Communications

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Wednesday morning on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

Company Contact Information
Baker Communications Inc.
Jon
10101 SW Freeway Suite 630
Houston, Texas
77074
1-713-627-7700

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