JELD-WEN Launches New Tradeshow Booth At WRLA Prairie Showcase

Display Features Interactive Kiosks, Product Displays And Full Sales Centre


JELD-WEN Windows and Doors will be unveiling a new tradeshow booth at the Western Retail Lumber Association (WRLA) Prairie Showcase in Saskatoon, SK, on Thursday January 20, 2011. The new 2,000-square-foot display is the largest that JELD-WEN has produced and includes interactive kiosks, product displays and a full sales centre.

The new design is based on input from builders, designers and architects on what they most look for when attending buying shows and conventions. This is the sixth straight year that JELD-WEN has attended the WRLA event and hopes to break through the clutter in one of Canada’s largest tradeshows, which includes over 650 booths and 250 exhibitors.

“We incorporated previous attendee feedback in the design to make it a more engaging and functional tradeshow destination,” says Sante Cigana, JELD-WEN Canada Vice President. “This is the largest and most comprehensive booth that we’ve created and we’re proud to launch it at one of Canada’s biggest industry events.”

As well as launching the booth, JELD-WEN will also be unveiling a new product to western Canadian homeowners: three lines of composite garage doors designed to provide the look of wood without the upkeep. Two full-sized doors will be featured in the New Product Showcase area during the three-day event.

Company Contact Information
JELD-WEN Windows and Doors
315 Pacific Avenue
R3A 0M2
204.272.1487

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