Mary Holland Lingerie Announces Deal With Curvy Kate

By: PRLog
PR Log - Aug 20, 2011 - After trialling the Curvy Kate Princess range through their website, Mary Holland Lingerie and Swimwear, one of Australia's premier lingerie retailers, has committed to a permanent presence of the British brand Curvy Kate in all of their stores nationwide.

Launched in 2009, Curvy Kate offers a gorgeous collection of D – K cup lingerie designed specifically for the fuller bust. They are fast becoming a well known brand for their unique and playful designs targeted at a younger fashion conscious customer that has been blessed with gorgeous curves that can look fabulous in the right underwear and lingerie.

Since inception in 2004, Founder Belinda Roelofs has striven to create a luxurious, yet affordable lingerie oasis for women of all shapes and sizes and ages. Mary Holland has been hugely successful in creating boutique environments offering a high quality fitting service as well as a stunning and varied range of products for every lingerie need. Their goal is to offer a selection of the best of each brand they stock and present it in a comfortable and feminine space where women feel at ease to select and try and get expert advice on what suits and fits their specific shape. They now have a huge following in their boutiques across Sydney as well as a highly successful presence online.

Mary Holland Lingerie and Swimwear is now the “go to” destination shop for the fashion conscious lingerie shopper in Sydney, no matter what body shape they are.

Mary Holland Founder, Belinda Roelofs said “We are delighted to add the gorgeous Curvy Kate to our range of DD – G cup lingerie. It is an excellent addition to our already strong and extensive offering. Curvy Kate is exactly the type of brand our customers are looking for. Excellent structure and support in fabulous designs incorporating beautiful detailing. Their marketing is also an excellent representation of our customer base. Real women with real curves looking gorgeous in beautiful lingerie.”

Curvy Kate is known for their unique “Star in a Bra” marketing campaigns where they run modelling competitions and select the models for their campaigns from submissions made from real Curvy Kate wearers. Their recent “Star in a Bra” campaign in Australia has also raised the profile of the brand. Securing a stockist like Mary Holland is a significant step forward in their growth in the Australian market.

The two brands look forward to an extremely successful future together.

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Mary Holland is a leading online Lingerie, Sleepwear and Swimwear e-tailer with a leading chain of stores with specialist fitting services in Sydney, Australia. Founder, Belinda Roelofs is a well known authority in the industry on both lingerie and swimwear trends, designers and products. The Mary Holland range includes brands such as Pleasure State, Elle Macpherson Intimates, Seafolly, Baku, Ginja, Nancy Ganz, Fayreform, Curvy Kate, Freya, Berlei, Bendon, Little Minx, Leg Avenue, Shirleys and many more.
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