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HPC Market Watch
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Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand. To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors.
The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand how yet another social platform fits into its digital strategy – does Pinterest take the place of other social networks or is it additional place that consumers spend time?
New research from Compete’s Online Shopper Intelligence Survey suggests that Pinterest is succeeding in disrupting the social media landscape. About 1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest. Compete has observed some evidence of this change in behavior – there has been 3% decline in time spent on Facebook over the last month.
Pinterest is also attracting consumers who have not previously interacted with a social media. 15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
Pinterest is also attracting consumers who have not previously interacted with a social media. 15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
Marketers will likely need to evolve their digital strategies given the above finding that 39% of the market has changed their social networking behavior in some way due to Pinterest.
Anyone who has interacted with Pinterest is aware of just who diverse the content is – ranging from recipies to vacation destinations. We asked consumers about the types of content they are most likely to engage with on Pinterest to help provide some perspective on the highest potential areas of opportunities for marketers.
Food related content was the most overwhelmingly popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content according to our Online Shopper Intelligence survey.
We took a look at traffic to recipe sites and noted that outbound traffic from Pinterest to Allrecipes.com was up 16%. CPG grocery manufacturers should also take note –Kraft’s recipe sites captured an additional 4% share of Pinterest’s outbound traffic in May 2012 according to Compete online behavioral data.
Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males.
Potential actions for brand marketers to take
- Quantify the difference in consumer engagement and purchase behavior before and after being exposed to specific categories, brands and/or products on Pinterest
- Isolate differences in consumer purchase and engagement behavior across different demographics – age, income and gender
- Compare how engagement and purchase behavior of consumers interacting with Pinterest compares with Facebook
- Quantify the impact that exposure to Pinterest has on brand / product loyalty
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May 23, 2013
- TACC to Upgrade to Internet2's Fastest Network Connection: 100 Gbps
- European Commission CoolEmAll Project Releases Prototypes
- Internet2 Establishes Direct Peering to Microsoft Cloud Services
- Model of Sun's Magnetic Field Created
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May 22, 2013
- OpenFabrics Alliance to Host Two RDMA Training Courses at University of New Hampshire
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- ICT Investment Trends in Germany
- Skyera Adds NAS to skyHawk Enterprise Solid-State Storage Systems
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May 21, 2013
- Keyes and Sterling to Headline IEEE Cluster 2013 Conference
- Cyber Network Gears Up for Growth in the Cloud With IBM PureSystems
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May 20, 2013
- Cray and VBRX to Host Event for Upstream Applications in Oil and Gas
- Dell to Deliver Public Cloud Through Partner Ecosystem
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- Cloud Provider Selects Mellanox's InfiniBand as Their Cloud Interconnect
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May 17, 2013
May 16, 2013
- D-Wave Two Quantum Computer Selected for New AI Initiative
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- HybridCluster2.0 Self-Healing, Ultra-High Availability Capabilities Unveiled
May 15, 2013
- Nominations for SC13 Cray, Fernbach and Kennedy Awards Due July 1
- Mellanox Technologies Ltd. Announces Definitive Agreement to Acquire Kotura, Inc.
- NYSERDA Awards $1.8 Million to Rensselaer Polytechnic Institute
- Bright Computing Named Finalist for the 2013 Red Herring Top 100 North America Award
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May 14, 2013
- Multimillion Pound Project to Develop Next Generation Computing Systems
- HPC Simulations Target Nanoscale Materials Under Strain
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May 13, 2013
- SDSC Hosts First Annual Industry Partners Research Review
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Feature Articles
Exascale Advocates Stand on Nuclear Stockpiles
In quieter times, sounding the bell of funding big science with big systems tends to resonate further than when ears are already burning with sour economic and national security news. For exascale's future, however, the time could be ripe to instill some sense of urgency....
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NSF Forges Further Beyond FLOPs
In a recent solicitation, the NSF laid out needs for furthering its scientific and engineering infrastructure with new tools to go beyond top performance, Having already delivered systems like Stampede and Blue Waters, they're turning an eye to solving data-intensive challenges. We spoke with the agency's Irene Qualters and Barry Schneider about..
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CERN, Google Drive Future of Global Science Initiatives
Large-scale, worldwide scientific initiatives rely on some cloud-based system to both coordinate efforts and manage computational efforts at peak times that cannot be contained within the combined in-house HPC resources. Last week at Google I/O, Brookhaven National Lab’s Sergey Panitkin discussed the role of the Google Compute Engine in providing computational support to ATLAS, a detector of high-energy particles at the Large Hadron Collider (LHC).
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Short Takes
NASA Builds 'Climate in a Box'
May 23, 2013 |
The study of climate change is one of those scientific problems where it is almost essential to model the entire Earth to attain accurate results and make worthwhile predictions. In an attempt to make climate science more accessible to smaller research facilities, NASA introduced what they call ‘Climate in a Box,’ a system they note acts as a desktop supercomputer.
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Building Supercomputers with Raspberries
May 22, 2013 |
At some point in the not-too-distant future, building powerful, miniature computing systems will be considered a hobby for high schoolers, just as robotics or even Lego-building are today. That could be made possible through recent advancements made with the Raspberry Pi computers.
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Running Computational Fluid Dynamics in the Cloud
May 16, 2013 |
When it comes to cloud, long distances mean unacceptably high latencies. Researchers from the University of Bonn in Germany examined those latency issues of doing CFD modeling in the cloud by utilizing a common CFD and its utilization in HPC instance types including both CPU and GPU cores of Amazon EC2.
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Computing the Physics of Bubbles
May 15, 2013 |
Supercomputers at the Department of Energy’s National Energy Research Scientific Computing Center (NERSC) have worked on important computational problems such as collapse of the atomic state, the optimization of chemical catalysts, and now modeling popping bubbles.
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05/10/2013 | Cleversafe, Cray, DDN, NetApp, & Panasas | From Wall Street to Hollywood, drug discovery to homeland security, companies and organizations of all sizes and stripes are coming face to face with the challenges – and opportunities – afforded by Big Data. Before anyone can utilize these extraordinary data repositories, however, they must first harness and manage their data stores, and do so utilizing technologies that underscore affordability, security, and scalability.
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04/15/2013 | Bull | “50% of HPC users say their largest jobs scale to 120 cores or less.” How about yours? Are your codes ready to take advantage of today’s and tomorrow’s ultra-parallel HPC systems? Download this White Paper by Analysts Intersect360 Research to see what Bull and Intel’s Center for Excellence in Parallel Programming can do for your codes.
Sponsored Multimedia
SGI DMF ZeroWatt Disk Solution
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