ProShares, a premier provider of alternative exchange traded funds (ETFs), announced today the launch of ProShares UltraPro Financials (NYSE: FINU) and ProShares UltraPro Short Financials (NYSE: FINZ). The ETFs list on NYSE Arca today.

• FINU seeks to provide 3x the daily performance of the Dow Jones U.S. Financials IndexSM, before fees and expenses.
• FINZ seeks to provide -3x the daily performance of the Dow Jones U.S. Financials IndexSM, before fees and expenses.

"Financials have been one of the most dynamic parts of the market and many investors are seeking to manage risk or potentially take advantage of moves by the sector," said Michael L. Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares' investment advisor. "Our existing geared financial ETFs have raised more than $1 billion1 of assets and we are pleased to offer additional ways for investors to manage their exposure to this important market segment."

The introduction of FINU and FINZ expand ProShares’ lineup of geared financial ETFs to five. ProShares offers the nation’s largest lineup of alternative ETFs2 which includes the world’s largest family of geared ETFs3 with assets of nearly $22 billion.

About ProShares

Offering the nation’s largest lineup of alternative ETFs, ProShares enables investors to go beyond the limitations of conventional investing and meet today’s market challenges. Each ProShares ETF provides access to an alternative investment strategy delivered with the liquidity, transparency and cost effectiveness of an ETF. ProShares’ lineup of ETFs includes Global Fixed Income, Hedge Strategy, Geared (leveraged and inverse), and Inflation and Volatility ETFs.

1 $1.08 billion as of July 10, 2012

2 Source: FRC. As of March 31, 2012.

3 Source: Lipper, based on a worldwide analysis of all known providers of funds in these categories. The analysis covered ETFs and ETNs by the number of funds and assets (as of June 30, 2011).

These ProShares ETFs seek returns that are 3x, 2x, -1x, -2x or -3x of the return of an index or other benchmark (target) for a single day, as measured from one NAV calculation to the next. Due to the compounding of daily returns, ProShares' returns over periods other than one day will likely differ in amount and possibly direction from the target return for the same period. These effects may be more pronounced in funds with larger or inverse multiples and in funds with volatile benchmarks. Investors should monitor their ProShares holdings consistent with their strategies, as frequently as daily. For more on correlation, leverage and other risks, please read the prospectus.

Investing involves risk, including the possible loss of principal. These ProShares ETFs are non-diversified and entail certain risks, including risk associated with the use of derivatives (swap agreements, futures contracts and similar instruments), imperfect benchmark correlation, leverage and market price variance, all of which can increase volatility and decrease performance. Short ProShares should lose money when their benchmarks or indexes rise. Narrowly focused investments typically exhibit higher volatility. For more on correlation, leverage and other risks, please read the prospectus. There is no guarantee any ProShares ETF will achieve its investment objective.

The "Dow Jones U.S. Financials IndexSM" is a product of Dow Jones Indexes, the marketing name and a licensed trademark of CME Group Index Services LLC ("CME Indexes"). "Dow Jones,®" "DJ," "Dow Jones Indexes" and "Dow Jones U.S. Financials Index" are service marks of Dow Jones Trademark Holdings, LLC ("Dow Jones") and have been licensed to CME Indexes and sublicensed to ProShares. ProShares have not been passed on by CME Indexes or Dow Jones as to their legality or suitability. ProShares based on the Dow Jones U.S. Financials Index are not sponsored, endorsed, sold or promoted by CME Indexes or Dow Jones, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing. Obtain them from your financial advisor or broker/dealer representative or by visiting ProShares.com.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor.