Comcast Will Spend Millions Promoting Khan Academy To Encourage Low-Income Broadband Adoption

Comcast has committed to pumping millions of dollars into a joint program with Khan Academy that will promote its free, online education alongside Comcast's cheap broadband access tier Internet Essentials for low-income families. Comcast's executive VP David Cohen hopes that promoting Khan Academy will boost digital literacy and get more people paying for broadband because "its content is the ultimate proof point of the value of the Internet."
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Comcast has committed to pumping millions of dollars into a joint program with Khan Academy that will promote its free, online education alongside Comcast’s cheap broadband access tier Internet Essentials for low-income families. Comcast’s executive VP David Cohen hopes that promoting Khan Academy will boost digital literacy and get more people paying for broadband because ”its content is the ultimate proof point of the value of the Internet.”

Khan Academy co-founder Sal Khan and Cohen announced the new partnership today on-stage at The Atlantic’s Silicon Valley Summit at Mountain View’s Computer History Museum.

Cohen explained “The number one barrier to broadband adoption is digital literacy skills. And Khan academy is the number one solution. We’re going to put the largest allocation of our resources behind Khan Academy and promoting Khan Academy nationally, driving additional hits to that website. And we believe in doing that we’re not only going to give kids and families access to this content… but drive larger broadband adoption in America.”

Khan followed up saying that people need broadband access at home to get the full benefit of Khan Academy.

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