SCHAWEL+COLES, an interactive ecommerce agency based in Utah and New York, has developed a responsive template for Bigcommerce that allows the user an optimal user experience whether viewing on a smartphone, tablet or desktop monitor.Salt Lake City, UT, USA (February 20, 2014) – SCHAWEL+COLES, an interactive ecommerce agency based in Utah and New York, has developed a responsive template for Bigcommerce that allows the user an optimal user experience whether viewing on a smartphone, tablet or desktop monitor.
“We have been using Bootstrap for a while now with Magento in order to deliver user-centric responsive designs,” said Michael Schawel, the agency’s co-founder. “With more and more people buying from their tablets and smartphones, it’s imperative they have a good shopping experience, no matter the device. What’s big news is that this year we started using Bootstrap for all our Bigcommerce clients as well!”
Desktop-placed web sales are falling while mobile device use for shopping is rising at an unprecedented rate. Simply stated, more eyes are on those smaller devices and fewer are fixed on a desktop version of online stores. The figures prove most people are not tethered to their machine for shopping in 2014. Analytics show consumers shop on the train, in bed at night, at the cafe, and even in-store.
Business owners are striving to give their customers a consistent shopping experience regardless of the location and device. Though Bigcommerce has a built-in mobile app, it doesn’t solve many of the issues facing a modern webstore owner.
“That app is simply a re-creation of your store and it needs to be updated by Bigcommerce. The app does not offer anything unique, nor does it scale on all devices. eCommerce apps were generally developed to offer a real utility or user experience that simply can’t be done in any other way and be an alternative option when phones were slower, had smaller displays and coverage was full of latency. Those times have passed and so has the need to offer an app solely for those purposes,” Schawel said.
Wikipedia defines “responsive as a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones and tablets to desktop computer monitors).”
SCHAWEL+COLES is serving store owners who have been waiting for a template that does not force them to settle for less than what the market now expects. Customer conversion rates soar when the user experience is optimized for all the devices they use.
With a responsive template, SCHAWEL+COLES now builds sites that are un-opinionated, agnostic and extremely flexible. Behind the curtain, the template 98% pure Bootstrap, which gives the design and development teams vital flexibility to make designs look any way the customer requires while staying responsive.
In addition, SCHAWEL+COLES has written a unique own slider-carousel mechanism that provides the greatest freedom for client-added content. Because of the Bootstrap-based development process, the entire template and slider is packaged within in a tiny code footprint.
About SCHAWEL+COLES
SCHAWEL+COLES is an interactive e-commerce agency located in Salt Lake City, Utah with a consulting arm in New York. Online retailing expert Michael Schawel partnered with design industry veteran Matthew Coles to form an agency that gives clients elegant design with intelligent functionality. S+C offers a comprehensive range of e-commerce, design, marketing, identity, core development services aimed at solving problems and answering questions. For more information, see http://www.schawelcoles.com.
Media Contact
Company Name: Schawel+Coles
Contact Person: Matthew Coles
Email: m@schawelcoles.com
Phone: 801-363-0101
Address:8 East Broadway, Suite 310
City: Salt Lake City
State: Utah
Country: United States
Website: http://www.schawelcoles.com
