Kohl’s Cares and Wisconsin State Fair Announce Return of Kohl’s Family Value Day

The Wisconsin State Fair and the Wisconsin State Fair Park Foundation today announced they will continue their partnership with Kohl’s Department Stores (NYSE: KSS) through Kohl’s Cares, the company’s philanthropic platform. The renewed partnership will result in the fourth annual Kohl’s Family Value Day on Monday, August 4, which provides discounted admission to fairgoers, the launch of the new Kohl’s Activity Zone and the return of “Fair Day” at Children’s Hospital of Wisconsin.

“Kohl’s is proud to help provide great value to Wisconsin families who attend the Fair on Kohl’s Family Value Day, just as we provide value to our customers every day in our stores,” said Michelle Gass, chief customer officer. “We are thrilled to open Kohl’s Activity Zone and are excited to provide even more local families access to hands-on, educational programs from premier organizations in Milwaukee.”

During Kohl’s Family Value Day, ALL Fairgoers will be eligible for discounted Fair admission from 8 a.m. until 6 p.m. Adults will receive admission for $5 (a 50 percent savings), and youth 11 and under will receive FREE admission (a $6 savings). New this year, the Fair will open the Kohl’s Activity Zone, a unique youth entertainment area that features fun and interactive activities for the entire family. Open daily from 10 a.m. to 6 p.m., the Kohl’s Activity Zone will be located on South Grandstand Avenue and includes the following attractions:

• Kohl’s Color Wheels, an art-making experience presented by the Milwaukee Art Museum;
• Kohl’s Design It! Mobile Lab, a joint venture with Discovery World to help children create unique, hands-on projects;
• Kohl’s Wild Theater, provides conservation-based theatrical performances in collaboration with the Milwaukee County Zoo and Zoological Society of Milwaukee;
• Kohl’s Grow Safe & Healthy Program, an educational display teaching children and families how to keep safe and healthy with help from Children’s Hospital of Wisconsin;
• Kohl’s Building Blocks Program, a partnership with Penfield Children’s Center to provide developmental services and equipment for children of all abilities.

“We’re thrilled for the opportunity to take our relationship with Kohl’s Cares to the next level with the Kohl’s Activity Zone by offering even more interactive family-friendly exhibits and educational activities for our Fair guests,” said Rick Frenette, CEO of Wisconsin State Fair Park. “Our partnership with Kohl’s Cares is extremely appreciated and allows us to offer a remarkable value to Fairgoers on Kohl’s Family Value Day. Kohl’s Cares truly makes a difference for many families who visit the Fair, and we look forward to continuing the partnership for the fourth consecutive year.”

Additionally, through a generous donation from Kohl’s Cares, Children’s Hospital of Wisconsin patients and their families will be invited to enjoy a special re-creation of the Fair during “Fair Day” at the hospital. This fun-filled event will include several beloved Fair staples, such as entertainers, jugglers, magicians, a visit from the Fairest of the Fairs, Kaitlyn Riley, and traditional Fair food, including the delicious Cream Puff.

Wisconsin State Fair strives to offer an affordable, educational and entertaining event for the community, and the Foundation aims to provide Wisconsin youth with positive and enriching experiences and supports the endeavors of Wisconsin State Fair Park.

Since 2000, Kohl’s and the Kohl’s Cares program have combined to give more than $71 million to support charitable initiatives in the metro-Milwaukee area. Through the Kohl’s Cares program, special merchandise is sold throughout the year and 100 percent of the net profit benefits children’s health and education programs nationwide. For more information on Kohl’s philanthropic efforts, visit www.kohlscorporation.com.

About Wisconsin State Fair

The 2014 Wisconsin State Fair, presented by U.S. Cellular, will take place Thursday, July 31 – Sunday, Aug. 10. The Wisconsin State Fair offers a unique experience to all who attend and is a phenomenal value with 30 FREE entertainment stages, the exciting rides and games in SpinCity, thousands of animals, endless family activities, events, contests, vendors and culinary delights. For the most up-to-date information, “stick with us” at WiStateFair.com or /WiStateFair on Facebook, Twitter, Pinterest and Instagram and /theWIFair on YouTube.

About Wisconsin State Fair Park Foundation

The Wisconsin State Fair Park Foundation is a 501(c)(3), not-for-profit organization dedicated to supporting Wisconsin State Fair Park youth programming as well as future facility planning and development at Wisconsin State Fair Park. The Foundation is dedicated to the belief that providing youth with positive experiences will ensure the development of responsible citizens and future leaders. It currently supports the Wisconsin State Fair Youth Day Camp, the Dairyland Celebration, and the "Fairtastic" Poster Competition. For more information on the Wisconsin State Fair Park Foundation, visit www.wsfpfoundation.org.

About Kohl’s

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,162 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).