Qvidian Hosts Sales & Marketing Alignment Panel at Marketo Marketing Nation Summit 2014

Qvidian, the innovator in sales execution solutions, today announced that the company will be hosting and moderating the session, “The Art and Science of Aligning Sales and Marketing” next week at Marketo’s Marketing Nation Summit 2014. The panel will include Qvidian representatives Amanda Wilson, Director of Product Marketing and Programs, who will moderate the panel and Kaitlyn Myers, Marketing Programs Manager, who will participate as an expert. The discussion will cover strategies and real world examples of how teams have successfully achieved alignment by balancing the art and science of both marketing and sales.

Synergy between sales and marketing teams does not happen naturally. Successful collaboration is about more than the science of metrics -- it’s the art of conversation and collaboration. As such, these teams must work together beyond a shared metrics dashboard, and consistently align processes, definitions, and service level agreements to achieve and support their organization’s overarching strategy.

The Marketing Nation Summit, put on by leading cloud-based marketing software firm Marketo, will be held from April 7-9, 2014 at the Moscone Center in San Francisco, and is expected to draw more than 5,000 attendees. In addition to offering keynote sessions featuring speakers such as Hillary Rodham Clinton, attendees can discover new marketing strategies and best practices, connect with like-minded marketers, thought leaders, and solution providers, and experience the Marketing Nation party of the year.

“Qvidian has worked with numerous sales leaders over the years to help them align with marketing teams to overcome sales execution challenges. We’re very pleased to lead this panel discussion at the most prestigious marketing event of the year, and support our partner Marketo,” said Christopher Faust, Qvidian Chief Marketing Officer. “Sales and marketing teams are faced with longer, more complex sales cycles, fewer resources, and a more knowledgeable buyer. This topic is particularly valuable to sales and marketing leaders, as unequivocal alignment is the critical component to overcoming these industry challenges.”

For details on the Marketing Nation Summit 2014, visit www.summit.marketo.com.

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About Qvidian

Qvidian provides cloud-based sales execution solutions that enable companies to accelerate sales ramp up time, capture new business, and optimize sales performance by closing the gap between strategy and sales execution. The company’s innovative software and advisory services offer real-time insight to ensure sales teams do what’s needed to win, by driving repeatable methodologies and making the sales organization more agile. With over 1,200 global customers including Dell (NASDAQ:DELL), Citi (NYSE:C), ADP (NASDAQ:ADP), CA (NASDAQ:CA), and Splunk (NASDAQ:SPLK), Qvidian is helping organizations significantly increase their profitable revenues while eliminating waste and reducing costs. For more information, visit www.qvidian.com or call 1-800-272-0047 or +44 (0) 870-734-7778.

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