Patient messaging helps hospital customers raise patient awareness of services improving health, wellness and profitability.
PRLog - Apr. 2, 2014 - ATLANTA -- Engaging patients has become critically important as healthcare providers work to comply with patient portal and meaningful use requirements. Additionally, providers are looking to leverage new technologies to improve patient care. Busy front desk staff members do not have the time to effectively communicate with patients. Clearwave Corporation’s self-service check-in kiosk provides a simple solution. Providers have the patient’s undivided attention for the 2 to 3 minutes the patient is at the kiosk. It is the single best way to confidentially and privately communicate to the patient.
The messaging at the kiosk is customized to the particular needs of each patient. This allows providers to engage patients based on their appointment type (reason for visit), physician being seen, patient age, gender and many other characteristics. The messaging can be presented as frequently or infrequently as needed and staff members can be alerted to patient responses in real-time. Clearwave’s kiosk-based patient engagement has been used for over a year now in many different hospitals and clinics.
One of the key meaningful use objectives is to ensure that 10% of patients have timely electronic access to their health information. The key to meeting this requirement is getting patients to sign up for a patient portal. At the kiosk, patients are asked about their interest in joining the patient portal. If they say yes, the kiosk obtains their e-mail address and initiates the registration process. As an example of the success of this approach, one of Clearwave’s customers has gotten 25% of their patients to opt in to the patient portal at the kiosk during check-in.
The application of kiosk based patient engagement goes far beyond complying with meaningful use requirements. Ophthalmology practices are using the kiosk to raise patient awareness about Laser Vision Correction. One practice has been asking patients coming in for routine eye exams about LASIK for the last six months and has identified 1,765 patients interested in LASIK and doubled the number of LASIK consultations.
Hospital customers are using the kiosk to raise patient awareness of services that will improve patients’ health and wellness. One hospital customer has new technology for doing lung cancer CT scans that makes the scan much more affordable. When smoker’s check-in at the kiosk, patients are made aware of the new service and asked if they are interested. The response has been overwhelming. One out of four smokers are now getting a scan that will detect cancer early, profoundly affecting survival rates and maximizing positive outcomes.
“Getting the right message to the right patient consistently is crucial. Our solution allows healthcare providers to reach specific patients with a specific message,” said Eric Anderson, COO of Clearwave Corporation. “Successfully engaging patients is key to reducing costs and improving patients’ health and wellness.”
About Clearwave Corporation
Clearwave Corporation, headquartered in Atlanta, GA., is the leading provider of self-service kiosk registration and eligibility verification solutions. Clearwave's solution automates eligibility verification and greatly reduces the time patients spend checking in and sitting in the waiting room. Patient satisfaction improves as lines, paper forms and redundant questions are eliminated and replaced with the convenience of a rapid self-service check-in. For more information, call Kassie Humphrey, (678) 738-1127, or go to www.clearwaveinc.com
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Clearwave Self-Service Kiosks Improve Patient Engagement
April 02, 2014 at 08:02 AM EDT
