Salesforce ExactTarget Marketing Cloud Selected to Deliver LinkedIn Sponsored Updates Through Partner Program

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) announced today the expansion of its Social.com advertising application, providing brands and agencies an innovative and scalable way to manage advertising on LinkedIn.

The new capabilities enable marketers to efficiently manage multiple campaigns, target premium audiences at scale with LinkedIn’s unique demographic data, schedule Sponsored Updates and track and optimize advertising campaign performance using rich reporting dashboards. With LinkedIn Sponsored Updates, marketers can raise awareness, generate quality leads, and build relationships with the professionals in the LinkedIn feed, driving sharing and reaching the largest professional network in the world with more than 300 million users.

The news expands on ExactTarget Marketing Cloud’s existing ability to drive highly relevant and targeted advertising campaigns, based on CRM and digital marketing data from customer engagement across email, mobile, social and the Web.

Comments on the news:

• “Companies have to come up with their future, not just campaigns,” said Sameer Kazi, EVP & GM, Social.com “We welcome LinkedIn advertising into Social.com to give brands and agencies around the globe new ways to manage, track and optimize advertising campaigns on the largest professional network in the world.”

Drive Higher Return on Advertising Spend

With digital marketing data from the ExactTarget Marketing Cloud, CRM data from salesforce.com and LinkedIn’s Sponsored Updates targeting capabilities, advertisers can improve the performance of their LinkedIn Advertising Campaigns. The addition of LinkedIn Sponsored updates builds upon Social.com’s innovation with Facebook and Twitter advertisers, delivering two trillion ad impressions.

Additional resources

• Read more about this announcement on marketing.linkedin.com and the ExactTarget Marketing Cloud blog
• Watch the Salesforce ExactTarget Marketing Cloud demo video
• Watch the Social.com demo video
• Follow the Salesforce ExactTarget Marketing Cloud on LinkedIn
• Like Salesforce ExactTarget Marketing Cloud on Facebook
• Follow @salesforce, @exacttarget and @marketingcloud on Twitter

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.