GE Capital Increases Commitment in Motorsports Industry by Supporting Emerging Brands

GE Capital Commercial Distribution Finance (CDF), already one of the top providers of financing to the motorsports industry, is rapidly growing its inventory financing portfolio with smaller and newer motorsports brands. CDF has started programs with manufacturers that specialize in one or two segments of the powersports market, signing upwards of 20 new entrants in the last two years. CDF’s new manufacturer relationships include Gibbs Sports Amphibians, Inc., Erik Buell Racing LLC, Bennche, Inc., and Massimo Motor Sports, LLC.

“We are well known for financing large, global motorsports brands. However, being a vested stakeholder in the industry means we recognize the importance of providing broad support,” said Sameer Gaur, president of CDF’s motorsports group. “These manufacturers offer niche products and are a sign of good health for the overall industry.”

Adding specialty motorsports brands to CDF’s customer portfolio provides thousands of independent motorsports dealers with additional products using their CDF credit facilities, helping to create incremental revenue streams and expanding customer bases for these dealers.

“We chose GE Capital as our inventory finance partner because of their depth of experience and existing relationships with so many of the leading dealers we wanted to join our network,” said Erik Buell, EBR’s President and Chief Technical Officer. “They made it possible for us to offer our dealers a ready-to-go inventory finance package to support our rapid growth.”

In addition to financing, CDF offers customers a robust array of detailed performance metrics and real-time statistics, as well as its Customer Online Management System (COMS), which provides streamlined account management. Customers can also leverage expertise from across the GE system and from external thought leaders through an exclusive portal, Access GE.

For more than 35 years and through all business and economic cycles, CDF has supported the motorsports industry. Inventory financing, also known as floorplan financing, is an important element of a successful manufacturer-lender-dealer business model. Manufacturers can focus on their core product development and production capabilities while dealers can focus on delivering products and services to consumers without having to worry about financing the inventory acquisition.

About GE Capital, Commercial Distribution Finance

GE Capital, Commercial Distribution Finance provided $34 billion in financing for more than 30,000 dealers and more than 3,000 distributors and manufacturers in the U.S. and Canada in 2013. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management and related financial products. For more information, visit http://www.gecdf.com/ or follow company news via Twitter (http://twitter.com/GEInventoryFin).

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (http://twitter.com/GECapital).

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.