The report reveals key statistics and trends in influencer marketing
PRLog - Jul. 21, 2014 - NEW YORK -- Influencer marketing platform Style Coalition (www.stylecoalition.com) today released its first annual report, revealing data behind the growing business of power bloggers and influencers. An infographic, based on a survey conducted in Q1 among more than 250 Style Coalition network members, showcases the scale these influencers had to achieve to become attractive for brand collaborations, the amount of effort that goes into maintaining their audience and finally, the revenue opportunity in the space. Key insights from the report include:
- An average Power Influencer reaches 248,000 uniques across their blog and social networks
- Pinterest dominates other social platforms when it comes to number of followers
- 42% of Power Influencers have been blogging for 6+ years
- 53% of Power Influencers blog full-time
- Sponsored blog posts are the top revenue source for Power Influencers
- 13% of Power influencers earn $100K+yearly
- 82% of Power Influencers saw revenue growth in 2013
- Men’s fashion showed highest revenue growth in 2013, as compared to other lifestyle categories
- Full report can be found at www.StyleCoalition.com/reports
“By revealing these numbers we hope to create more awareness in the marketing industry for the power of these individuals who have built authority and scale,” said Yuli Ziv, Founder & CEO of Style Coalition. “Influencer marketing has proven to be successful for many brands as they continue to shift priority and budgets to this new channel. The brands who have found success with these power influencers recognize their craft and the value of their services. The report data proves that it is not only one of the fastest growing marketing channels for brands, it is a valid career path driving significant revenue for these independent online content creators.”
Since its inception in 2008, Style Coalition has become the recognized leader in influencer marketing by producing scaled integrated campaigns ranging from branded content to experiential marketing and rich media advertising. Style Coalition has been helping brands such as Dove, P&G, HP, GUESS and many others tell stories by engaging its network of creative power influencers. Currently, Style Coalition’s network includes 300+ the top influencers in fashion, beauty, home décor, food, fitness, travel and men’s lifestyle with a combined audience reach of over 80 Million across their blogs and social networks. All influencers are vetted by Style Coalition and must meet a standard criterion. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI.
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Style Coalition Releases 2014 Report on the State of the Power Influencer
July 21, 2014 at 11:41 AM EDT
