ADDING MULTIMEDIA Two Time Emmy Winner and “Modern Family” Star Eric Stonestreet Helps Swiffer Spotlight Changing Households and How Chores Can Be Easier with a Little Help from a Big Green Box

In the next wave of the Swiffer Effect campaign that features the stories of real life families and how they tackle every day cleaning challenges, Swiffer® has enlisted one of America’s favorite funny guys and self-proclaimed “neat freak,” Eric Stonestreet, to help America say “yes” to cleaning with a little help from Swiffer and its famous Big Green Boxes.

Modern Family's Eric Stonestreet helps Swiffer spotlight how cleaning can be easier with the help of their famous Big Green Box, Wednesday, July 23, 2014, in New York. Stonestreet unveiled his Swiffer Effect comedic video that he created with his mom, available today at http://youtu.be/OS3uzYOHINo. (Photo by Diane Bondareff/Invision for Swiffer)

“Families are changing and so are the roles when it comes to cleaning,” said actor Eric Stonestreet. “Americans feel men today are pitching in with household chores nearly twice as much as their dads did growing up. Being a bit of a clean freak and a single guy myself, I think that’s really cool. People may be surprised to know that I actually love to keep a clean house. I used to be a broom and dustpan kind of guy, but now with Swiffer, a quick touch up or thorough clean is easy and helps me enjoy my house to the fullest … bare feet on the floors and all.”

Supported by a new cleaning survey commissioned by Swiffer, Eric joined relationship expert Dr. Michelle Callahan today at Gary’s Loft, an event space in New York City, to spotlight unexpected cleaning conversations among today’s modern families, and the transformative effect when Swiffer makes it fun and easy for everyone in the household to help out with cleaning. To kick off the discussion, Eric shared his personal Swiffer Effect story and showcased where he learned his standards of clean through a funny video (http://youtu.be/OS3uzYOHINo), featuring his mom, Jamey.

Results of the first-ever Swiffer Cleaning Index1 support the notion that household chores are evening out among American families – as well as the need to have a “cleaning talk” at home:

• Cleaning tensions are high. The vast majority (85%) of American couples say that cleaning tensions add stress to their relationships at home.
• It’s time to talk America! The majority (82%) of American wives don’t ask for help with cleaning because they don’t want to be a “nag,” yet the guys want to help! A whopping 61 percent of husbands said they would help with the chores if just asked.
• Roles are changing. While 71 percent of women feel they do most of the cleaning in their home, Americans feel dads are now pitching in with chores nearly twice as much as their dads did growing up.
• ‘Mom’ is still the gold standard for clean home approval. Like Eric, 75 percent of adults say they want to pass the “mom test” when they clean, meaning their mom or mother-in-law would be proud of the cleanliness of their home.
• Cleaning can lessen arguments. Despite admitting to having an average of two cleaning disagreements in the past month, 96 percent of adult Americans say that having a clean home makes them happy.

“When family members pitch in with tasks around the home, like cleaning, relationships are significantly improved,” said Dr. Callahan. “Likewise, when they are able to quickly and efficiently get the cleaning done with help from products like Swiffer, life can be so much better and happier.”

To help alleviate household cleaning tensions and initiate a conversation with household members about helping with cleaning chores, Dr. Callahan offered the following tips:

• Tip #1: The majority of women surveyed (59%) say that cleaning tensions in their home are caused by dirty or sticky floors and/or little pieces of food or crumbs on the floor. I see this as a huge opportunity for all family members to contribute to the household chores. Not sure where to start? Ask for help and hand over the Swiffer for shared responsibilities.
• Tip #2: According to the Swiffer Cleaning Survey, 89 percent of wives say that “cleaning tensions” in the home are adding stress to their relationships. Interestingly, 80 percent of husbands feel the same way. When both parties are open to having the “cleaning talk” it opens the door to shared responsibilities which are proven to ease tensions in any relationship – roommates, married couples or even parents and their children.

To celebrate the positive consumer support that the Swiffer Effect campaign has received from the moment it was introduced with the beloved couple Morty and Lee, the brand is asking fans to follow @Swiffer on Twitter today for a special announcement regarding the Big Green Boxes made famous in the ad spots – and that America has been asking about!

For more information on the Swiffer family of products, visit www.swiffer.com, www.facebook.com/swiffer or www.youtube.com/swifferusa.

About Swiffer

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer® Dusters Extender, Swiffer® Dust and Shine and Swiffer ®Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 Methodological Notes: The Swiffer Cleaning Index was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between June 12th and June 20th, 2014, using an email invitation and an online survey. The margin of error for this survey is +/- 3.1%.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140723005854/en/