Go Pink for a Cause with Cascades Tissue Group

Cascades Tissue Group announced its plans today to again support The Breast Cancer Research Foundation® (BCRF) with proceeds from sales of its Cascades® Pink hand towels for the Away-from-Home market. This year Cascades will extend the campaign to a full year, ending next June.

From July 1, 2014 to June 30, 2015, Cascades is donating $0.50 per case sold, with a minimum donation of $5,000 to The Breast Cancer Research Foundation®, while supplies last. BCRF’s mission is to advance the world’s most promising research to eradicate breast cancer in our lifetime, and help make a difference for women and families affected by this disease.

“Even with so many great strides in the area of research, there’s still so much to be done. This is our way to provide help in finding a cure,” said Suzanne Blanchet, Cascades Tissue Group President and CEO. “As we celebrate our 50th year, we remain committed to helping organizations fulfill their goals to make the world a better place.”

BCRF has supported some of the most significant breakthroughs in breast cancer over the last 20 years. Since its inception, the Foundation has raised over $500 million to fuel discoveries in areas like prevention, treatment and metastasis and in 2013 alone, BCRF invested $45 million in the work of over 200 researchers at leading medical institutions across the globe.

“What stands between today and a cure is, pure and simple, funding,” said Myra Biblowit, BCRF President and CEO. “It is through the support of partners like Cascades that BCRF is able to continue to support life-saving research which is bringing us closer to a world without breast cancer every day.”

The Cascades Pink hand towels are available in multifold and roll formats to fit any universal dispensers in public washrooms. This year Cascades is also introducing its Cascades for Tandem roll to be used exclusively with their Tandem dispensing system. Made from 100 percent recycled fiber and a minimum of 50 percent post-consumer material, the hand towels use a non-harmful dye and are whitened without chlorine. For more information about this product, visit www.afh.cascades.com/pink. To find out how and where to purchase these products, please contact Cascades’ customer service at 1-800-246-0711. Product quantities are limited and this offer is subject to availability and until quantities last.

Cascades encourages its partner distributors to match Cascades’ donation at www.bcrfcure.org.

About Cascades Tissue Group
Cascades Tissue Group is a division of paper manufacturing and packaging leader Cascades Canada ULC (CAS Toronto Exchange), a pioneer in recycled paper manufacturing. The division has 18 mills spread throughout North America, including 10 in the United States. Its towel and tissue products are generally considered single-use goods – a fact motivating Cascades to remain an industry model of forward-thinking manufacturing, sustainability and innovation, as its value-added products recently won internationally renowned awards such as the 2013 Stevie International Business Awards, the Green Manufacturer Product Innovation Awards and the Edison Awards. For more information about Cascades Tissue Group, visit www.afh.cascades.com.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. We are the only breast cancer organization with an "A+" from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.