Startup Marketing And How Emotion Drives Customer Action
August 20, 2014 at 22:00 PM EDT
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling. Read More