In Me-Too Move, Finnish Mobile Messaging App Jongla Rolls Out Branded Channels

 When Finland’s Jongla re-booted to offer a multi platform mobile messaging app for modern-day smartphones, I questioned how it was going to distinguish itself in such a crowded market. In part, the plan was to focus on a very youth-oriented positioning of its app, with an emphasis on cartoon-y virtual stickers from the get-go. Another was to go far and wide in terms of device support,… Read More