12 Quotes By Jeff Bezos That Reveal How He Grew The Amazon Empire

Jeff Bezos Launches Bezos Center For Innovation In Seattle

After founding the company in July 1994, Jeff Bezos has grown Amazon into a web-enabled behemoth.

The Everything Store has 88,400 employees around the world, a reported 244 million customer base, and a market cap of $150 billion.

Along the way, he's become a billionaire.

Bezos has an understanding of contemporary business like few other people. To better understand his genius, we rounded up quotes from interviews, shareholder letters, and other sources.

On starting Amazon

"This is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time.

"Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets."

[Shareholder letter, 1997]



On margins

"Your margin is my opportunity."

[Inc., May 2014]



On complacency

"A company shouldn't get addicted to being shiny, because shiny doesn't last."

[Wired, November 2011]



On innovation

"I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

[Businessweek, April 2008]



On progress

"If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."

[US News, November 2008]



See the rest of the story at Business Insider

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