Milo's Kitchen found out the key to a good marketing campaign is a food truck for dogs

Earlier this summer, dog food maker Milo's Kitchen brought the food truck trend to the dogs. Capitalizing on the popularity of mobile food vendors, the treat company — a division of San Francisco-based Big Heart Pet Brands (formerly Del Monte Foods’ Pet Products) — launched a marketing campaign that used a “Treat Truck” to bring dog treats to four-legged customers across the country...