Handbook For A New Era Of Crowdfunding

 Ever been to Indiegogo? Kickstarter? Spend any cash? What’d you leave with? Why does anyone buy a product that doesn’t exist yet…and may never exist? On the surface, crowdfunding seems to defy logic. Economists find the phenomenon of crowdfunding startling. If you think like an economist, crowdfunding shouldn’t work. But it does. And those who understand why it works… Read More