Cookies Are Dead: User-Based Attribution Models Are The Only Way Forward
October 30, 2014 at 11:00 AM EDT
Cookies are the base tracking mechanism for most companies running online marketing initiatives, yet cookies are dying out rapidly because mobile usage is increasing and most mobile browsers don’t support third party cookies. In fact, cookies simply don’t work across all mobile devices, and multi-device usage is no longer the way of the future, it is what is happening right now.… Read More