Teddy Stratford Hacks the Button Down Shirt with Patent-Pending Fit and Collar — Launches Kickstarter Campaign and Raises Goal in Less Than 36 Hours

By: Get News
With a tailoring innovation discovered in Bangkok and a patent pending collar, the Zip Fit™ Shirt aims to upgrade the button down and deliver the best fitted shirt on the planet.

New York – On a trip to Bangkok, Teddy Stratford founder Bryan Davis was driving through city when a police officer stepped into the road and motioned for him to pull over.  Oddly enough, this incident led to a revelation that inspired Davis to develop what he calls The Best Fitted Shirt on the Planet. Anyone can become part of the Zip Fit™ revolution by continuing to back the Kickstarter campaign that will end on December 13th, 2014 and raised beyond its goal of $20,000 in less than 36 hours.

“Sitting there, on the side of the road with the cop approaching the car, I noticed that his shirt was awesome,” says Davis. “It was super-fitted making the officer look tailored and sharp. All I could think was I had to have one.”

The officer ended up giving Davis the address to a Royal Thai Police tailor who had been making police uniforms his whole career. It was there that he discovered the secret to the shirt’s fit: Although it looked like a button down, it actually zipped. “Having never seen anything like it before it struck me as revolutionary,” continued Davis.

Davis took the shirt back to NYC where he founded Teddy Stratford and partnered with master shirt maker Carl Goldberg of CEGO Custom Shirts to develop the Zip Fit. “We used the archetypal athlete’s V-shaped torso as a blueprint for shirt so that guys with different body types look fit wearing it,” commented Goldberg.

The Zip Fit shirt addresses something that Davis calls “The Bratwurst Effect”: “When your shirt presses up against your body and gaps at the buttons creating the appearance of an overstuffed sausage. Placing a zipper behind the button placket completely eliminates this problem. The zipper evenly distributes any tension creating a closer fitting shirt with no gapping.”

A new kind of collar:

Differentiating the shirt even further is a patent-pending solution to another problem which Davis calls “John Travolta Collar”- The gradual spreading open of a shirt collar which, if left un-checked, leads to the wearer looking like a 70’s fashion victim. 

“I had personally been wrestling with this problem over the years and as Carl and I were working on the shirt the solution just hit me,” says Davis.

Using a standard collar stay, he created an interlocking system that keeps the collar upright by anchoring it to the collar stand. For those who prefer the disco look or want to wear a tie with their shirt, the collar can be worn traditionally and the stay is removable for laundering. 

“At the moment the Zip Fit is the only shirt that the collar is available on, but we are investigating licensing deals with larger shirt companies,” continued Davis.

“Though revolutionary, we aren’t asking people to start wearing their underwear on the outside of their pants. The shirt looks like a fitted button down-with a well-behaved collar. Plus,” he adds, “its much faster to get into and out of which could save a couple hours of your life over the span of twenty years or so”.

For more information about Teddy Stratford log on to www.teddystratford.com or email bryan@teddystratford.com

Distributed by CrowdfundingPR

Media Contact
Company Name: The Zip Fit Shirt
Email: bryan@teddystratford.com
Country: United States
Website: http://bit.ly/zipfitkick

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