AIM Marketing Acquisitions' Business Preparation Guide for the Holidays

With Black Friday, Small Business Saturday and Cyber Monday soon approaching, AIM Marketing Acquisitions release an insightful guide for businesses to help them prepare for the chaotic holiday season.

SYDNEY, AUSTRALIA, November 28, 2014 /24-7PressRelease/ -- Retailers across the country get ready for the biggest holiday sales weekend of the season: Black Friday, Small Business Saturday and Cyber Monday. AIM Marketing Acquisitions, an outsourced direct sales firm based in Sydney, say: "People have already begun their shopping for the holidays, but many will use the opportunity to buy presents for their family and friends." The weeks leading up to the holiday shopping season are absolutely crucial for businesses to raise awareness and stay on the consumers' radar. AIM Marketing Acquisitions advise businesses to be prepared for the upcoming rush.

Marketing to loyal customers
"Marketing to existing customers and reminding them how much you care is easy and cost effective, considering the high cost involved of acquiring a new customer," says Brenda Aguilar, Managing Director of AIM Marketing Acquisitions. Especially during the holiday season, AIM Marketing Acquisitions recommend their clients to apply personalized discounts and promotions to thank loyal customers, make them come back and to effectively increase sales.

Offering additional value
"Consumers love to feel that they have received something extra, a special deal", says Ms Aguilar. AIM Marketing Acquisitions recommends offering freebies that add additional value beyond the product itself. "During the holiday season, this could be gift wrapping free of charge, a little gift for members of a loyalty programme or even an extended warranty for some products". The company says that businesses should do something that can differentiate them from their competition.

Expand your reach through direct marketing
Feedback directly from the consumer has significant value for a business. AIM Marketing Acquisitions' MD says that direct marketing campaigns can add value to a business: "Direct marketing and sales are cost-effective, produce immediate results and the best thing is, they encourage direct contact with consumers through face-to-face conversations." By building rapport with consumers and being present to respond to questions and make recommendations, AIM Marketing Acquisitions insist that businesses can adapt easily to consumer needs, increase awareness and sales.

Sydney-based firm AIM Marketing Acquisitions offer a complete direct marketing service, including planning, staffing, training, implementation and evaluation. In 2014 alone, the firm's strategy has helped their clients to increase sales by over 40 per cent compared to the previous year. Due to their clients demand, AIM Marketing Acquisitions are now planning to expand into further markets in 2015.

About AIM Marketing Acquisitions: http://aimmarketing.com.au/

AIM Marketing Acquisitions is a sales and marketing firm that specializes in face-to-face marketing in order to deliver a high return on investment and improve sales.

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