Trapit And Addvocate Merge For A Content Marketing Team Up

 Two not-terribly-similar startups, Trapit and Addvocate, announced today that they’re merging. Trapit co-founder and CEO Gary Griffith will now serve as CEO of the combined company, which has the unwieldy name Addvocate-Trapit. Griffith told me they put off coming up with a more streamlined name “until we’re fully integrated on the product side.” The rest of the… Read More