GGP Introduces New Amenities to Enhance Mall Experience, Make Holiday Shopping More Efficient, Enjoyable

The holidays are a great time to slow down and appreciate the moment, yet they remain one of the busiest times of the year. With this in mind, General Growth Properties, Inc. (NYSE: GGP) has introduced several new initiatives – many that extend beyond the holiday season – to help guests save time and add joy to their shopping experiences.

With 90 percent of all U.S. retail sales occurring at physical stores1, GGP is keeping pace with today’s ever-changing consumer, providing omni-channel initiatives like Same Day delivery; enhanced guest experience services; and one-of-a-kind holiday attractions that have families more excited than ever to visit the mall to see Santa.

“It’s our year-round goal to provide an exceptional shopping experience, but during the holidays our customers find even more value in having an additional helping hand,” said Scott Morey, executive vice president at GGP. “We understand that nowadays it can be difficult to find the magic of those helpful interactions, and we want shoppers to expect that personal attention from our malls.”

At select GGP locations, shoppers can now experience:

  • Same Day Delivery: This time-saving perk gives shoppers the option to have in-store purchases delivered to nearly any destination within a select mile radius that same day. It’s become a must-have in today’s retail landscape that adds greater ease and convenience to shopping. Same Day delivery is free until the end of the year and is available at 12 GGP locations.
  • No-Wait Santa Visits: Many GGP mall locations have introduced reservation-based Santa visits, including the magical Adventure to Santa experience, a DreamWorks DreamPlace. This first-of-its-kind holiday experience starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology wrapped in a 2,000-square-foot, interactive cottage. Shoppers can schedule an appointment at www.AdventuretoSanta.com or download the DreamPlace app from the Apple App Store and/or Google Play, eliminating the need to wait in line before embarking on this unforgettable adventure.
  • Transportation Courtesies: Customers hoping to make in-and-out purchases have new options to ease their minds on the busiest shopping days. Several GGP mall locations have added parking ambassadors to assist guests with parking and provide up-to-the-minute knowledge on parking lot status, as well as golf carts to shuttle customers to and from their vehicle. In addition, select locations have partnered with Uber to provide free trips (up to $60) to participating malls for all riders and free return trips for new Uber riders or those who spend more than $150 during their visit. Uber stands are available inside the mall and drivers know exactly when to pick guests up, so there is no waiting in the cold.
  • Enhanced Guest Services Kiosks: True service involves more than just providing information, and GGP continues to elevate its guest services with the introduction of staffed, interactive spaces complete with iPads for guests to use, charging stations, gift card sales, free gift wrapping and complimentary bottled water. Shoppers also may find Guest Services hosts throughout the property ready to help at any time.
  • Answers Via Text: Whether you’re already at the mall or planning your trip, GGP has introduced a Texting Program that gives guests an entirely new way to navigate and communicate with the mall. The quick and easy service allows guests to text an inquiry to a dedicated phone number and receive a response within just 2-3 minutes, so shoppers are always connected in real-time to get what they need when they need it.
  • Merrier Thursdays: On Thursdays this December, guests at select GGP shopping malls will be treated to a mall-wide party. Merrier Thursdays is an innovative and comprehensive program designed to delight shoppers with marquee entertainment, free wine and food, live poets to create custom verses for gift-giving and a Happiness Patrol. The Patrol remains on watch throughout the day, ready to provide just what a guest needs, right on the spot – a treat, gift card, bottle of water, help with shopping bags or free gift wrap.

General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing, and redeveloping high quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.

1 Source: 2014, A.T. Kearney study: http://investor.ggp.com/sites/ggp.investorhq.businesswire.com/files/doc_library/file/ATKearney_OnSolidGround.pdf

Contacts:

GGP
Lesley Cheers, 312.960.2646
Lesley.Cheers@ggp.com
or
Golin
Jennifer Davis, 312.729.4248
Jdavis@golin.com

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