Facebook Expands Its Tools For Measuring When Ads Lead To Online And Offline Sales
January 27, 2015 at 13:10 PM EST
If you’re a Facebook advertiser wondering whether your ad actually convinced people to buy your product, well, you may now be able to measure that directly. The company has worked with measurement companies like Nielsen and Datalogix to study ad effectiveness in the past, and it’s been adding offline measurement data to its Custom Audiences ad targeting tool. Read More