A Rant About The Smartest Thing Yahoo’s Done In Years
February 21, 2015 at 13:14 PM EST
I call it a “PlAdform Strategy”. By dangling a free development platform for building better apps, top ad sellers can lure in developers who then buy their app install ads. Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform. Now after years of… Read More