The Web: Headliner Or TV’s Supporting Actor?

 Super Bowl XLIX was the most watched television show in U.S. history. It was also the most socialized Super Bowl ever measured, with 265 million Facebook posts, likes, and comments, and more than 28 million global tweets. Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats, and pin to… Read More