SoundCloud Steps Up Revenue Drive In Deal With Zefr, YouTube’s Content Tracking Partner

 Audio streaming platform SoundCloud, now on the road to monetizing more of the tracks on its platform through ads and paid subscriptions, is adding a key partnership into the mix to help track what gets played and when: it is now working with Zefr to identify content posted and listened to on the platform. Today’s announcement is light on detail — Zefr notes in a statement… Read More