PRLog - April 27, 2015 - BELLINGHAM, Wash. -- James Obermayer, founder of the 8,400-member Sales Lead Management Association, welcomes Bonnie Crater, CEO of Full Circle CRM Inc., to its advisory board. “Bonnie has a deep history in the CRM industry,” said Obermayer. “From Salesforce to Oracle, and as a five-time VP of Marketing at leading companies, her experience will be invaluable to the SLMA as we expand our presence to those who create wealth for their companies by managing sales leads. Bonnie has been a guest on SLMA Radio several times, and we enjoy her contributions.”
"I am very excited to join the Sales Lead Management Association advisory board,” said Crater, “and look forward to helping companies optimize their sales and marketing processes. The SLMA plays a key leadership role in aligning sales and marketing, and developing new knowledge and skills among top marketers."
About Bonnie Crater
Bonnie Crater is President and CEO of Full Circle CRM, Inc. Prior to joining Full Circle CRM, Crater was a five-time vice president of marketing at Genesys, Netscape, Oracle's Network Computer Inc., Stratify and VoiceObjects. At salesforce.com, Crater was senior vice president of the Service Cloud. A ten-year veteran of Oracle Corporation and its various subsidiaries, Crater was vice president, Compaq Products Division and vice president, Workgroup Products Division. She was also president and CEO of Zelerate, a provider of open source e-commerce solutions.
In 2000, Crater was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Crater holds a B.A. in biology from Princeton University.
About Full Circle CRM
Full Circle CRM provides Salesforce users a complete marketing performance management solution that answers all of their marketing questions in one place, and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100 percent on the Salesforce1 Platform, and are compatible with the leading marketing automation solutions.
Founded by former Salesforce executives, product managers, and marketing automation specialists, the Full Circle CRM team knows what it takes to run a successful marketing organization. Their team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. For more information, go to www.fullcirclecrm.com.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors. The SLMA reports 100,000 plus visitors to its websites and radio programs in the past 12 months.
Levels of SLMA Sponsorship
There are four levels of sponsorship for the Sales Lead Management Association. Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.
The SLMALive Channel: Live Programming and Podcasts
The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 257 programs. Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.
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Bonnie Crater, CEO of Full Circle CRM, Joins the Sales Lead Management Association’s Board of Advisors
April 27, 2015 at 11:15 AM EDT
