Predict3D to Develop Marketing Decision Technologies Leveraging State-of-the-Science Analytics

Predict3D was launched today in New York by industry pioneers and leading academics. Providing data-driven decision, P3D's solutions enable managers to optimize their marketing investments and both strategic and tactical plans. P3D's proprietary algorithms assist managers in marketing efficiency analysis, cross-media attribution, and price, promotion, and assortment optimization.

New York, NY - May 21, 2015 - (Newswire.com)

Predict3D Inc., a groundbreaking marketing analytics company, was launched today by Industry veterans and leading academics. P3D provides data-driven marketing decision technologies which enable managers to determine optimal marketing investment strategies and tactics.

E. Craig Stacey, PhD and P3D’s CEO, states “Our predictive analytics and interactive decision support applications improve the way that companies are able to interact with marketing analytics, resulting in better business decisions. P3D makes the power of econometric and machine-learning predictive methods accessible to business stakeholders inside a user-friendly, model-driven decision dashboard.”

Our proprietary solutions leverage flexible statistical models with advanced dynamic marginal profitability analysis.  The result is a simple-to-use solution that informs its users on how much to spend on different kinds of media and how to schedule their investments over time.  P3D utilizes hierarchical Bayesian Vector Autoregressive  (BVAR) predictive models to measure marketing efficiency and interactivity at the most detailed level allowed by the data. We build these predictive models into investment decision support software that directly assesses and recommends media investment allocations.

Founded by industry veterans, the P3D team includes E. Craig Stacey, PhD, a pioneer in the marketing analytics industry; Michael Cohen, PhD, a leading predictive modeling scholar and engineer; and Lucas Tanner, an experienced financial leader of numerous successful marketing research and analytics companies.

Please visit www.predict3d.com for more information about our software, consultancy, and education solutions that help clients leverage and integrate data decision making into their organizations.

Contact:

Lucas Tanner

Predict3D

New York

ltanner@predict3d.com

(212) 362-0179

Contact Info:
Predict3D

Press Release Service by Newswire.com

Original Source: Predict3D to Develop Marketing Decision Technologies Leveraging State-of-the-Science Analytics