When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot

 If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging. You might have to open an office in each country, or at least hire a consultant to assess local demand and analyze the competition. But if you have a virtual product — say an app for a mobile phone — setting the price for it in different… Read More