How Bethenny Frankel “went rogue” and other millennial-grabbing ideas

In a cord-cutting world in which viewers choose video content on their terms and digital ads can be blocked, how do media companies and marketers break through the noise and attract shoppers? A group of chief executive officers on a panel at Advertising Week panel Wednesday afternoon, ranging from reality show star and SkinnyGirl founder Bethenny Frankel to Mashable founder Pete Cashmore to top executives at the New York Times, Daily Mail North America, AT&T and Havas Media, had some fun with one another and some answers for a packed house...
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