McKenzie Holland Reveals How to Make B2B Marketing More Human

Direct marketing specialists McKenzie Holland, in Melbourne, outline how to add a personalised human touch to business-to-business marketing campaigns.

MELBOURNE, AUSTRALIA, October 04, 2015 /24-7PressRelease/ -- McKenzie Holland, successful direct marketing specialists in Melbourne, want marketers to avoid making unengaging B2B campaigns, breaking the misconception that all B2B activity should be driven by logic, facts and ROI. When emotion and innovation are injected into campaigns it allows the customer to forge a relationship with the promotion and a greater chance of customer engagement, and an increased chance of sale.

About McKenzie Holland: http://www.mckenzieholland.com.au/

McKenzie Holland offer tips on how to create more engaging B2B marketing campaigns.

Talk to them in a more 'human' way. Business doesn't have to be formal. To create maximum impact, the approach should be friendly, simple and easy to understand. People tend to receive content better if it doesn't include jargon, and is executed in a more human tone.

Tell them your story. People buy people, use the business' story to connect the consumer to the brand and forge a long-term connection.

Solve their problems. Be innovative, and solve the problems of the buyer by identifying the place of need in the market. Once the individual is captured by the problem solving ability the product becomes a necessity not a desirable.

Educate them. Improve the knowledge and awareness of products by sharing tips and advice on how to be more efficient, how-to spread sheets and webinars with the business experts. This will add value to the brand and encourages loyalty. Once a person feels an emotional bond with a brand, it takes a lot to break it and are more likely to become loyal regardless of the competition.

Based in Melbourne, McKenzie Holland is a fast growing outsourced sales and marketing firm. With a market reach that spreads throughout Australia, the firm help businesses spanning many industries to increase their customer base and generate more sales through face-to-face consumer interaction. Through specialised promotions, presentations and events, McKenzie Holland get to know each customer one-on-one which helps them to gain a full understanding of their needs and requirements. Then, working with their client the firm are able to deliver a service or product that perfectly suits each individual customer's needs. This personalised approach means that McKenzie Holland are able to raise their clients' brand awareness, customer acquisition and retention, helping them to grow and expand throughout Australia and beyond.

McKenzie Holland create, execute and manage direct marketing campaigns that take products straight to the target demographic, generating impressive sales and promoting brand loyalty.

Follow @McKenzieHollan on Twitter, or 'Like' them on Facebook.

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