Finally putting scientific sense into natural scents, xSense strives to improve daily work, play, and rest

Can scents make you rest easier, work better, and exercise more effectively?

That’s the idea behind xSense, a new line of functional scents introduced this week. Inspired by Nobel Prize-winning clinical research on how the brain reacts to scents, xSense is an entirely new category of consumer product designed to improve certain activities.

xSense is the result of extensive independent clinical research over decades into the impact of scents on human behavior. A select number of independent prospectively designed, randomized, controlled, blinded and peer-reviewed studies have found that specific scents from natural oils do impact some human activities. These ingredients are now contained in three of these xSense products:

• WorkSense’sclinically tested natural ingredients have been found to help people learn new information better, increase their accuracy and efficiency with specific tasks, and allow improved retention of information.
• PlaySense's specially formulated pure essential oil ingredients have been clinically found to help improve endurance and speed, two key elements of physical performance.
• RestSense's natural ingredients have been clinically found to improve relaxation and help reduce stress.

All three products are designed uniquely for either men or women. xSense is applied directly under the nose to deliver higher concentration. Its scent, which allows other scents to be worn (like favorite perfumes, colognes, or aftershave), is oil-based (alcohol-free) and applied for only the user to smell, remaining undetectable to others. The highest concentration and potential effects of individual xSense ingredients are present in the first hour after application, with high ingredient levels maintained for eight hours. In addition, some of the components of RestSense offer stress reduction effective even several days after application.

WorkSense, PlaySense, and RestSense may be purchased directly from xSenseWorld.com in the following sizes:

• Deluxe sample pack of 3 multi-use vials of WorkSense, PlaySense, and RestSense: $14
• 10 milliliter (0.3-oz) roller-applicator bottle of each individual scent: $45
• 3-pack of 10 milliliter bottles each of WorkSense, PlaySense, and RestSense: $95

“When we began developing this product line, our goal was to create the world’s first functional scent, a product that would extend the scenting category by offering benefits broader than just pleasant aromas. We pored over the scientific literature and found those ingredients that were supported by clinical trials and created formulations specific to rest, work and play that could be used in daily life,” said Dr. Ashok Gowda, biomedical engineer and co-founder of xSense, LLC. Dr. Gowda's prior accomplishments include development of numerous technologies, including most recently a minimally invasive neurosurgical laser device at Visualase, Inc. which was subsequently acquired by Medtronic in 2014.

Ingredients in each xSense product were carefully selected based on independently performed scientific studies that showed specific results. WorkSense, PlaySense, and RestSense, are made from a proprietary mix of natural and pure ingredients shown to engage a user’s sense of smell and potentially enhance their daily activities, allowing increased efficiency, improved endurance, and stress reduction.

“I was very happy to work with xSense in the creation of their benefit driven scents. Their commitment to research and development in the creation of their innovative products was extremely impressive. They were able to take a novel idea and bring it to fruition, scents with benefits for the user,” commented Professor Virginia Bonofiglio, of the Cosmetics and Fragrance Marketing and Management program at the Fashion Institute of Technology.

To learn more about xSense, please visit xSenseWorld.com or write to info@xSenseWorld.com.

About xSense

The xSense team has married scientific findings with natural ingredients, to create a system of products that could effectively enhance an individual’s most important activities. These natural ingredients in xSense’s line of innovative scents could significantly assist users in naturally improving their potential productivity at work, play, and rest. The company’s products are a result of close collaboration between professionals in neuroscience, biomedical engineering, perfumery, creative industries, and business, who have worked collectively to revolutionize the scent industry. For more information about all xSense products, visit xSenseWorld.com.

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