J. Waterman has pointed out that CRM softwares are a waste of resources for many companies when they are not being implemented correctly. Waterman, who is based in Toronto, Canada, explains that a large selection of companies which utilize this type of software don't use it properly and don't have someone who has the knowledge of how to structure the procedures and processes that are needed to ensure that data can be used appropriately to optimize the sales process.
The reason why many businesses seek out these CRM solutions is because of the desire to manage and measure employees' and sales activities and increase sales through enhanced customer relationships, but they are often not aware of how to utilize them the correct way. Thus, small to mid-sized businesses could benefit from the services of an Enterprise Architect who can guide them on the things that need to be done to make a CRM work for them. This would assure the streamlining of sales and a boost in customer relationship.
J. Waterman has stated that as many as 80% of businesses that purchase CRM software don't use it properly, while 42% don't ever find the time or necessity to put it into action. He points out that this is sometimes a problem because too many of the customer relationship management software in use are just being used as glorified spreadsheets where client data are placed and then forgotten. He says the following regarding the improper use of these systems:
"Poor implementation procedures and a lack of purpose driven reporting is why CRM budgets are being completely wasted."
By hiring an enterprise architect to properly implement the procedures and processes that are required to make CRM systems function efficiently, businesses can can take clear actions required to meet their sales goals . Enterprise Architects see the entire landscape of the business allowing them see and connect the flow from one department to the other helping the company reach its ultimate goal. J. Waterman states:
"We start with a Streamline and end at the Finish Line."
Much of the information provided by J. Waterman on companies mismanaging their CRM can be learned by getting in touch with him and his business through his LinkedIn profile. Visiting the social media accounts of J. Waterman can also open the eyes of businesses and potential new clients to the many years of experience that he has in the industry of guiding businesses, along with a number of client reviews which offer further insight into the successes that other businesses have had using these services.
To bring his point home, Waterman explains that it isn't that businesses should avoid CRM systems, but the knowledge of an experienced enterprise architect can help reduce wasted money in terms of unused and disconected software, and provide a better grasp on how to make these tools work for companies, rather than against them.
For questions or concerns regarding this press release or for more information on J. Waterman, please use the following contact information to get in touch:
CONTACT DETAILS:
Contact Name: J. Waterman
Phone Number: 4168304334
E-mail Address: watermanthej@gmail.com
Mailing Address: 6171 CONIN DR, MISSISSAUGA ON L4V 1N8
