Hipstreet Embarks on New Digital Strategy With Hipstreet.com

Hipstreet today launched a redesigned and revitalized website (hipstreet.com) to showcase its innovative consumer electronics solutions, improved e-commerce capabilities and enhanced customer support experience.

The new hipstreet.com begins with a new and robust Featured Products showcase that visitors will see when they first visit the site, featuring the latest and greatest products that Hipstreet has to offer with rich photography in a visually dynamic design.  A re-vamped Store experience makes it easier than ever to find your favorite Hipstreet devices and accessories in a more accessible design.   Finally, the improved Support area is now better organized to help customers easily find information through products manuals, video tutorials, and a thorough knowledge base section as well as best-in-class, personalized customer service including live chat, email and phone support.  The launch is also the first initiative in a multi-phased strategy to become a leader in the consumer online experience.

The site also employs a “responsive” web design, recognizing the importance of a positive and comprehensive experience on mobile devices.   Optimized for reading, navigation and interaction across a wide range of devices, the new design ensures that customers get a superior and consistent experience each time they visit hipstreet.com.

 “The new hipstreet.com is a reflection of our incredible growth and evolution in the consumer electronics market”, said Moe Kirpalani, President and CEO.  “It also represents a commitment to having a world class presence in today’s digital consumer landscape.”

The new hipstreet.com is live now.

Supporting Resources
Learn more about Hipstreet
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Engage with us on Twitter @Hipstreet

About Hipstreet
Hip Street is a growing global company specializing in Consumer Electronics and accessories.  Established in 2002 with our first location (Corporate Headquarters) in Ontario, Canada, we have gradually and strategically expanded our bases to include offices in the USA, China and Singapore, the UK and the Philippines.  Our products are currently sold through a wide range of channels, ranging from mass merchandisers, electronics superstores, office superstores, online retailers, TV based home shopping networks, major distributors and independent retailers.  For more information, visit www.hipstreet.com.

Contact Information
Darren McPhee | Hipstreet Marketing and Communications | 905-948-9967 | darren@hipstreet.com