Dodd will report to Keith Everson, CEO, SussexIM. He was most recently president of MoGo Sport, makers of innovative sports protective gear, such as flavored mouth guards. MoGo LLC has been acquired by SussexIM.
“We anticipate significant upside in the direct-to-retail channel,” said Everson. “The ideal person to help Sussex Brands attain its full potential is Bobby Dodd. He is innovation-oriented, and he has extensive sales and marketing experience with consumer products in a wide range of channels. Bobby’s mission is to help further diversify the company through the creation of innovative branded products sold direct to retail.”
Prior to his leadership of MoGo Sport, Dodd was vice president of sales for Shock Doctor Sports, leading makers of sports protective gear, where he maintained annual growth rates of more than 20 percent and diversified the company’s product offerings.
As owner of High Willow Holdings, which operated a popular regional manufacturer-wholesaler of frozen foods, Dodd reduced company overhead by 84 percent, enhanced supply chain efficiencies and grew the customer base significantly.
Previously, Dodd was southwestern regional manager of the Meow Mix Company, which was purchased from Nestle/Purina. Here, he launched a new logistics and pricing platform, implemented trade funding and forecasting systems and led all sales and promotional efforts for this major consumer brand.
In addition to marketing and promotion work for CPG manufacturers including Mueller’s Pasta, Kellogg’s, Frito Lay, General Mills, Unilever, Procter & Gamble, Pillsbury, Nabisco, Dannon and more, Dodd’s professional experience includes 12 years with The Pillsbury Company.
Most recently, he was Pillsbury’s National Team Leader, where he led the extensive national group managing the Albertson’s account. Here, he also directed strategic sales initiatives for the company’s portfolio of North American brands.
Dodd earned a Bachelor of Science in Industrial Technology from Southern Illinois University.
ABOUT SUSSEXIM
SussexIM is a full-service, fully automated supplier that solves problems to satisfy consumer needs.
SussexIM’s capabilities include B-to-B and now, B-to-C — with the addition of its new Sussex Brands division.
Customers benefit from its ability to accelerate time-to-market, thanks to the company’s streamlined decision-making capabilities and shortened supply chains.
SussexIM’s end-to-end suite of services extends from product design to warehousing.
Importantly, the company has extensive automation design capabilities and an in-house, dedicated staff of automation engineers.
SussexIM, founded in 1977, has experienced annual double-digit growth over the last five years.
Contact
Ed Fabiszak efabiszak@sussexim.com
Robert Dodd dod
***@commstratpr.com
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