FCB Chicago takes big Super Bowl breath on behalf of Michelob Ultra
February 04, 2016 at 13:57 PM EST
There's lots of aspiring going on in the beer marketing arena these days. In the wake of the debut last Sunday of Coors Light's new "Climb On" aspirational ad campaign from 72andSunny Los Angeles, comes a new 30-second Michelob Ultra commercial titled "Breathe" from FCB Chicago...