The 10 Smart-Beta ETFs You Should Consider

As investors look to outperform the markets, more and more are turning to smart-beta or fundamental indexing to meet their goals. At their core, smart-beta ETFs use various alternative weighting methods, screens, and other factors to craft a rules-based index designed to outperform. Investors seem to like the idea. According to Morningstar, smart-beta products now account for well over one-fifth of the roughly $2 trillion sitting in U.S.-based ETFs and have had three straight years of over $60 billion worth of inflows.