ALBANY, N.Y. - April 21, 2016 - PRLog -- Kelley Blue Book has awarded the Honda brand the coveted Best Value Brand in its annual Brand Image Awards. The Brand Image Awards are determined not by a panel of journalists or judges, but by the automotive consumers of America themselves. That the Honda brand has perennially appealed to drivers as the Best Value Brand is a testament to Honda's ability to provide reliability, resale value, refinement, and abundant standard equipment.
"This year marks the fifth win for Honda for the Best Value Brand in the last six years," reads the announcement on KBB.com. "Not only does Honda have a reputation for stellar reliability and excellent resale values, but all of their models are known for refinement and an impressive list of features as standard equipment. That combination makes Hondas a great value, and it's no surprise they are among the best-selling in their respective segments."
In response to this honor, Jeff Conrad, Honda's senior vice president and general manager, said, "This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value."
The Brand Image Awards draw on 12,000 surveys collected by new-vehicle shoppers in the United States. This comprehensive study provides key insights into how customers perceive brands in the automotive industry. The Brand Image Awards include honors for Most Trusted Brand, Best Overall Brand, Best Performance Brand, Best Truck Brand, Best Performance Brands, and Best Styling Brands.
All current Honda models are now available at Capital Region Honda Dealers. The Capital Region Honda Dealers network includes dealerships in New York, Vermont, Massachusetts, and surrounding areas, providing drivers with convenient access to both new and used vehicles as well as service and repair. Find out more about the current Honda models at a Capital Region Honda Dealer near you.
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