Dolby Laboratories, Inc. (NYSE:DLB) today announced that it has reduced the price of its reusable 3D glasses. Starting today, Dolby exhibitors can purchase new 3D glasses at a list price of US $27.50, reduced from US $39.00, making them even more cost-effective.
“The success of Dolby 3D around the world has enabled us to realize significant economies of scale. We are pleased to announce that our green, reusable 3D glasses are now offered at a significantly reduced price,” said John Carey, Vice President of Worldwide Sales, Products, and Services, Dolby Laboratories. “We highly value our exhibitor relationships worldwide and with this announcement, we demonstrate our continued effort to improve the value of owning and operating a Dolby 3D Digital Cinema theater.”
Dolby’s 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging. Because they are reusable, the per-ticket cost of Dolby® 3D glasses is expected to be well below the cost of disposable 3D glasses. In addition, exhibitors aren't required to constantly track and order additional disposable 3D glasses.
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a great 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby innovations enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
Certain statements in this press release, including statements regarding the performance, features, value, reliability, and capabilities of Dolby 3D Digital Cinema and the Dolby 3D glasses; and the expected per-ticket cost of Dolby 3D glasses compared to disposable 3D glasses, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema systems and Dolby 3D glasses may not perform as anticipated; risks that the expected life of Dolby 3D glasses is shorter than anticipated; and other risks detailed in Dolby’s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Digital Light Processing and DLP are trademarks of Texas Instruments. S08/20429 DLB-G
Contacts:
Joshua Gershman, 415-645-5611
joshua.gershman@dolby.com
