Sony’s Crackle Adding Web Shows, More Professional Content Comes Directly To The Web

Sony is set to announce a re-launch of video entertainment network site Crackle today, with a roll-out of a number of new web shows including sketches by L.A. comedy troupe "The Groundlings", a video game show called "The Jace Hall Show" and a five-minute talk show dubbed "Anytime with Bob Kushell" hosted by a Hollywood writer. Sony's media business, Sony Pictures Entertainment, will be using the types of production techniques that it puts into movies and TV to resemble other online programming by staying short, often no more than five minutes long, reports Reuters . Crackle's season begins December 1.