Dolby Debuts “Buy One Get One Free 3D Glasses” Offer at ShoWest 2009

At ShoWest 2009, Dolby Laboratories, Inc. (NYSE:DLB), announced a limited-time “buy one get one free” Dolby® 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system. The special promotion will run from April 6 through May 22, 2009.

This promotion coincides with the North American release of Disney/Pixar’s Up on May 29, 2009, and will provide exhibitors around the world who purchase and install a Dolby 3D Digital Cinema system during the promotional period with an opportunity to purchase eco-friendly, reusable Dolby 3D glasses at this special price.

“Movie theatre owners around the world are excited by the advantages the Dolby 3D Digital Cinema solution provides, given its superior presentation and environmentally friendly 3D glasses,” said John Carey, Vice President, Worldwide Sales, Products and Services, Dolby Laboratories. “This offer builds upon Dolby 3D’s already cost-effective solution, and we look forward to expanding the number of Dolby 3D screens to satisfy the growing consumer demand for high-quality 3D screenings.”

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said, “After many successful Disney Digital 3D™ film releases on Dolby 3D systems, we couldn’t be happier with their technology and eco-friendly, reusable glasses solution. With more than 17 upcoming new Disney Digital 3D films, starting with Disney/Pixar’s Up on May 29, 2009, we’re excited that Dolby has chosen to make such a compelling sales offer of their 3D systems to exhibitors worldwide.”

Dolby’s unique full-spectrum color-filter technology licensed from Infitec, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The system provides realistic color reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.

For additional information on the Dolby 3D Glasses offer, contact salesadmin@dolby.com.

About Dolby 3D Digital Cinema

Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a consummate 3D experience from every seat in the house.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema and the Dolby 3D glasses; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from these technologies; the number of locations in which exhibitors will install Dolby 3D Digital Cinema systems, and the timing of the installation of these systems; and the anticipated market acceptance of Dolby 3D Digital Cinema systems; are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema and the Dolby 3D glasses may not perform as anticipated; risks that the adoption and installation of Dolby 3D Digital Cinema, as well as the timing of such adoption and installation, by exhibitors may not occur as expected; risks associated with building market acceptance of and demand for digital cinema and 3D digital cinema in general, and for these Dolby technologies in particular, by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks for digital and 3D theatre technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards;" risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S09/21135 DLB-G